Is blogging for your business still valuable? (2023)

Instead of scrolling all the way down to find your answer to this question:

Yes.

Blogging can still be valuable.

Here are some reasons:

1. Increased website traffic

2. Improved brand visibility

3. Cost-effective marketing

4. Increased lead generation

Let’s explore these reasons.

Increased website traffic

Regularly publishing high-quality blog content can help attract more visitors to your website.

Search engines like Google tend to favor websites that regularly publish fresh, informative content.

How often you post is up to you, but a weekly blog is a good start.

Improved brand visibility

More blogs mean more keywords your brand can be found on.

Your presence online, in the form of content, will grow and not just by size.

By creating and sharing valuable content on your blog, you can establish yourself as a thought leader in your industry and build trust with your audience.

There are many businesses out there asking for attention, once you have it, make sure you can establish trust fast. Blogs are great for that.

Cost-effective marketing

Compared to other forms of advertising or marketing, blogging is relatively inexpensive, and the return on investment can be significant.

Think about a blog versus a social media post. Most social media are fleeting. Your post gets a couple of thousand views and then disappears. Hardly anyone scrolls back to 3 months ago on someone’s timeline.

A blog on the other hand, written 3 years ago, can still apply today. Search engines can still pull it up and offer it to the searcher. 

A blog also has way more room to offer a solution than a social media post. 

Increased lead generation

By creating content that addresses your audience’s pain points and provides helpful solutions, you can attract potential customers to your website and convert them into leads.

If there are more blogs on a specific topic on your website, people tend to hang out longer on your website. This gives you the opportunity to build trust—there it is again. 

If the solution offered in the blog doesn’t completely solve the problem of your reader, then your freebie or perhaps service might be what they need. That’s how readers turn into leads.

Overall, blogging can be a powerful tool for businesses. However, it’s essential to create high-quality, valuable content that resonates with your target audience and aligns with your business goals. 

What are the numbers?

Critical thinkers might think: perhaps all marketing people vouch for blogging—understandably since it’s their job, but what about the consumers? 

Do they read blogs?

Well, for starters, if you are here and you are reading this blog, then there’s your answer. People do still read blogs.

People will always have problems that need to be solved or questions that need to be answered. Blogging is a great way to do that—for people who like to read.

There are also people who rather watch something—Youtube videos might be a better outcome for them.

Others like listening—podcasts are a great way to go.

Pick the channel you prefer.

As for blogs, here are the numbers:

1. According to a survey by HubSpot, 53% of marketers consider blogging to be their top content marketing priority.

2. In a study by Orbit Media, 61% of respondents said they had made a purchase after reading a blog post.

3. According to WordPress, over 409 million people view more than 20 billion pages each month.

4. A study by Demand Metric found that companies that blog generate 67% more leads per month than those that don't.

5. In a survey by the Content Marketing Institute, 77% of internet users reported regularly reading blogs.

Rules for blogging

If this information got you excited about blogging, you might want to know the rules about blogging.

Except… there is no set of rules. 

Different marketing people will tell you different things. But there are some shared understandings:

• The content should be valuable

• The blog should be well-written and easy to understand

• It should be visually appealing.
  This means it should have a clean, easy-to-navigate layout, and possibly other visual elements that enhance the reading experience such as images and videos

• SEO optimized (not a must)

• At least 300-500 words.
  For SEO purposes, longer blog posts (e.g., 1,500-2,500 words) tend to perform better in search engine rankings.

  However, it's important to note that the length of a blog post should not be the sole focus. The quality of the content is more important than the length.
  A well-written, informative blog post that provides value to the reader is more likely to be read, shared, and engaged with, regardless of its length.

Hopefully, this gives you a good sense of why blogging in 2023 is still relevant for business and what to do if you want to hop on the blog train. 

It’s never too late to start a blog, especially if it’s focused on a specific niche and has your perspective on potential solutions.

Happy blogging!