3 Tactics for More Email Engagement — BtF’s Practical Newsletter
READ TIME: 2 minutes
Dear readers,
It's a fact that people have a short attention span.
Therefore, grabbing and holding their attention is all the more challenging.
You can use some tactics to keep the reader on your side. Let's talk it over in this newsletter.
What I'm sharing with you today can be applied to any form of content, whether it's a post on your social media, a newsletter or a long-form blog.
Tactic 1: Use bold words
You see me use this tactic quite often. Highlight the essential parts of your email by making them bold. This way, if you quickly scan a text, you'll still get the main points that the writer wants to bring across.
Tactic 2: Use spaces
No one wants to read this:
The purpose of adding spaces to your texts is to make them more readable. The reader can skim your text and pick up what you're bringing across. Your text will also look more attractive and clear. Seeing a lengthy text will discourage the reader from reading because it seems like it would take a long time to read.
But everyone can read this:
The purpose of adding spaces to your texts is to make them more readable.
The reader can skim your text and pick up what you're bringing across. Your text will also look more attractive and clear.
Seeing a lengthy text will discourage the reader from reading because it seems like it would take a long time to read.
---
The 2nd text seems shorter, but that's just optical. The spaces in between make it easier to digest and trick you into thinking it's shorter.
Add some bold words for emphasis, and you'll be holding that attention!
Tactic 3: Make it short — 200 words max
Just 200 words?
Yes.
A study by Sleeknote argued that 125 words is the sweet spot for emails. Response rates decline when copy is longer than that, especially when emails contain 200 words or more.
Click-through rates also decline when copy gets longer. An average rate of 40.2% with 95 words versus 34.4% with 175 words.
Then why do I use more words?
Because these numbers are about sales emails, I'm not selling you anything but sharing information.
I'm convinced people want to read longer content as long as it provides value. Informative, educational or entertaining emails do.
Remember that the shorter is mostly the better, as you'll take up less time from the reader.
The shorter is also the hardest. Packing all good stuff in just a few lines is a challenge, but it's worth taking.
To summarize
Use bold words for emphasis
Use spaces to make it digestible
The shorter, the better
Blessings,
Jane
Founder Born to Fly
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